The masterclass is structured as an intense course, so as you to convert findings and insights into behavioral change.
Nudges are an effective way to influence people’s behavior;thus delivering big impacts in the workplace, without restricting freedom of choice. The application of nudge management is increasing steadily, both in the private and public sector.
While you will get an holistic understanding of the theories underpinning nudging and behavioural science, the main objective of this masterclass is to facilitate the practical application of them in Project Management. How to design and apply effective nudges in practice.
Through the coherent presentation of relevant frameworks, you will learn how to develop such effective behavior interventions (nudges).
Make the leap from theory to applied Behavioral Science.
Throughout case studies, theories, methods and tools will be presented to you, in order to be able to facilitate nudges from the beginning to end of a project.
Participants will experience the systematic and evidence-based development and implementation of nudges in designing behavior’s change environments.
During the Masterclass, you will receive relevant course material and after the course, support is provided.